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Jaguar unveils the 2010 XJ to its Canadian clients

November 5, 2009
Jaguar unveils the 2010 XJ to its Canadian clients
By Luc Gagné, Auto123.com
Montreal, Quebec – On July 9, Jaguar Cars lifted the veil on its new high-luxury sedan, the XJ 2010, during a huge London event. Five months later, it was our Canadian dealers’ turn to present the sleek cat’s new standard-bearer to their special clients at a series of galas held in Montreal, Toronto and Vancouver.

On November 4, 2009, Jaguar dealers in the Greater Montreal Area invited their clients to witness the unveiling of the new XJ. Similar events took place earlier in Toronto and Vancouver.

“It’s a home run! And I mean that in a humble way,” said Gary S. Moyer, president of Jaguar Land Rover Canada (JLRC). “Like the XF, the new XJ will act as a halo car, and that will draw new customers into our dealerships.”
The Jaguar XJ targets the exclusive sedan buyer, a niche mainly catered to by a German trio comprised of, in order of sales volume, the Mercedes-Benz S Class, the BMW 7 Series and the Audi A8. To which we have to add, according to Moyer, the Maserati Quattroporte and the new Porsche Panamera.

In fact, Moyer predicts that the arrival of the new XJ will result in a strong series of conquest sales for the brand. And Jaguar’s brand manager Steve Majewski confirms it: “Those buyers like to drive cars that are different and new, and the 2010 XJ offers a high level of exclusivity.”

Furthermore, Majewski doesn’t hesitate to put a number to these “conquests” – 70% of the anticipated sales volume.

Starting from scratch
In terms of design, the new XJ is making a clean sweep. The page has been turned on the 2009 XJ’s design language, inspired by the initial model introduced in 1968.

At the London launch, Jaguar Cars’ director of styling, Ian Callum, clearly expressed this: “The new XJ is a thoroughly modern interpretation of the quintessential Jaguar. Its visual impact stems from the elongated teardrop shape of the car’s side windows, that powerful stance and its wide track. It is the most emphatic statement yet of Jaguar’s new design direction.”

The new Jaguar XJ “is a home run,” says Gary S. Moyer, president of Jaguar Land Rover Canada.
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