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Jaguar Canada to simultaneously launch the new 2011 XJ and Jaguar Platinum Guarantee program

April 22, 2010
Jaguar Canada to simultaneously launch the new 2011 XJ and Jaguar Platinum Guarantee program
By Jaguar Canada
As reported by Jaguar

BRAMALEA, ON,  - Coinciding with the launch of its new flagship model, the 2011 Jaguar XJ, and thus the completion of its modern lineup renewal, Jaguar Canada today announced they will provide their customers best-in-class "Jaguar Platinum Coverage" customer care, standard for all 2011 Jaguar models sold in Canada and the United States. Jaguar Platinum Coverage will give Jaguar owners increased vehicle warranty coverage and the best maintenance plan in the business.

Photo: Jaguar

The new Jaguar Platinum Coverage features a five year/80,000 kilometre new vehicle warranty and complimentary scheduled maintenance for the duration of the warranty period, including no-cost replacement of select wear and tear components, and 24/7 roadside assistance. This no-cost coverage includes items such as oil changes, filters, brake pads, brake discs, brake fluids and wiper blade inserts.

2011 marks the complete revitalization of Jaguar's lineup, now featuring three modern, beautiful fast cars: XF Sports Sedan, XK Coupe and Convertible, and the XJ Luxury Sedan. In recent years, Jaguar has led numerous industry studies for providing leading ownership experiences with their vehicles and from dealerships.

"The Jaguar Platinum Coverage offers exceptional customer care and dealership service that is representative of an exceptional brand," said Jaguar Canada President, Gary Moyer. "Jaguar's modern line-up of beautiful fast cars is now coupled with the best-in-class warranty and maintenance package in the luxury segment and we believe this will result in long-term loyalty from our customers. We are Jaguar and we are committed to providing the extraordinary level of customer satisfaction our customers expect and deserve."

The 2011 Jaguar lineup:

2011 Jaguar XF, starting at $62,800
2011 Jaguar XK Coupe and Convertible, starting at $96,500
2011 Jaguar XJ, starting at $88,000

For further media information on Jaguar Canada, please visit http://us.mediajaguar.com or www.interactivejaguar.com.

Jaguar Platinum Coverage includes all factory recommended scheduled maintenance for five years or 80,000 kilometres, whichever occurs first. Wear and tear items are limited to brake pads, brake discs, brake fluid changes and wiper blade inserts based on factory specified wear limits. All work must be performed by an authorized Jaguar dealer. For complete details on Jaguar Platinum Coverage, including warranty and maintenance coverage and exclusions, please visit your local Jaguar dealer or www.jaguar.ca

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