8255, rue Bougainville in Montréal

A Unique Viewing Room For The Jaguar XJ

A Unique Viewing Room For The Jaguar XJ
September 12, 2009
A Unique Viewing Room For The Jaguar XJ
By Jaguar Cars
Press release
Source: Jaguar

The all-new Jaguar XJ will take Knightsbridge by storm this autumn with the opening of a unique luxury viewing room at the Berkeley hotel.

Owned and managed by Maybourne Hotel Group, The Berkeley is situated in Knightsbridge, in the heart of London's luxury shopping district, making it an ideal home for one of the world's most luxurious brands. The Berkeley will play host to Jaguar's new flagship model until December this year.

Mike O'Driscoll, Managing Director of Jaguar Cars, said: "Creating this unique space is part of an ongoing relationship between Jaguar and Maybourne Hotel Group. This new relationship between two thoroughly modern, yet quintessentially British, brands, represents another key element of our innovative marketing plan for the all-new XJ.

"By creating this contemporary space in such a prime London location, we will not only be able to entertain potential XJ customers from the UK, we can reach a huge number of foreign business men and women who make The Berkeley their hotel of choice when visiting the city. Potential customers will have to wait until the end of the year before this new model will be in Jaguar dealerships, making this extended visit to The Berkeley a great opportunity to view the car in the metal."

Stephen Alden, Maybourne’s Chief Executive Officer said: “The spirit of The Berkeley culture is built around all aspects of exquisite innovation and Jaguar’s XJ model captures this same essence. Our venture together is a natural match and we are delighted with the partnership.”

The 'look and feel' of this Jaguar space is consistent with the approach taken by the brand at the Saatchi Gallery for the XJ's global reveal event which took place in July.

Mike O'Driscoll added: "Sleek, sporting and sophisticated, the all-new Jaguar XJ brings a daring new spirit to automotive luxury - it offers a seductive mix of striking design, breathtaking performance and engineering without compromise."

Building on the success of the new XK and XF models, the introduction of the all-new XJ is a landmark for the revitalised Jaguar brand. Clearly positioned as the company’s four-door flagship, it extends the appeal of the XJ to a new generation of customers.

Photo Credit : Jaguar
Back to articles

© 2000-2015 EVOLIO All Rights Reserved. Please read EVOLIO's privacy policy and legal disclaimer.

Member of Auto123.com

Member of Auto123.com

A chance to experience the legendary tastes of Rib 'N Reef Steakhouse

Personal Information

Outdated Browser Detected

Our website has detected that you are using an outdated browser. Using your current browser will prevent you from accessing features on our website. An upgrade is not required, but is strongly recommend to improve your browsing experience on our website.

Click here to continue browsing

Our Solutions

Boost your Browser

Install Google Chrome Frame inside your current browser in order to see recent sites using the Google Chrome module.

Install Google Chrome Frame*

*Does not require administrators' rights.

Update your Browser
Change your Browser

Use the links below to download another browser.